Steve Martin
Director, Influence at Work, UK
A Royal Society nominated author in the field of influence and persuasion, Steve is the international bestselling author of Yes! 50 secrets from the science of persuasion written with Robert Cialdini and Dr Noah Goldstein. His business columns are read by over 2.5 million every month and his work applying the behavioural sciences to real life challenges features globally in media.
His most recent book, co-authored with Robert Cialdini and Noah Goldstein, is The Small Big: Small Changes that Spark Big Influence.