As interest in green business models increases all over the world, how can we make sure we’re eliminating destructive practices and not merely greenwashing them? What can we do to achieve growth that is regenerative rather than wasteful, and which instils equity rather than exacerbating inequalities?
Per Espen Stoknes, Director of the Center for Sustainability and Energy at the Norwegian Business School in Oslo, guides us through the mindset and mechanisms that we need to move towards a sustainable model of growth that will benefit not only buyers and sellers but society and planet.
We already have the tools at our disposal, he argues, but success will depend on scaling innovation, and transforming both government practices and individual behaviours.
