Marketers, researchers and producers are invited to learn through practice from leading-edge digital businesses crowd-sourcing innovation and finance for projects for a better world.
Learn to use media to generate finance and ideas by engaging and listening to audiences.
Led by an award-winning ex-BBC digital strategist and award-winning transmedia producer, a new crowdsourcing adventure is piloting and they’re looking for RSA Fellows to participate. The one-week workshop in Krakow, Poland guides participants in designing and running simple campaigns to address society’s challenges. You will take roles as both promoter and audience – creating and publishing content and analysing responses.
A limited number of travel and accommodation grants have been set aside for those who would like to attend the workshop in Krakow: 30 May to 3 June 2016. All they ask for is a donation towards the cost of the training room.
You can read more about Contented's adventures in Europe here.
Learning Objectives
- Understand the nature and implications of engaging audiences
- Develop campaigns across technology to generate ideas and money
- Apply your knowledge to plan, create, launch, manage and close a participatory media project
- Analyse responses and evaluate your experiences to help shape new ideas
- Cultivate networks and innovation partnerships in a friendly and practical English-speaking environment
Your facilitators
Contented Ltd is a UK-based communications company focusing on change and innovation. They work with a range of organisations from broadcasters and other businesses to charities and universities, producing interactive and immersive activities – from study tours to digital media projects – to promote research and catalyse change.
The team includes British digital creative Yomi Ayeni who has led innovative and immersive projects across the USA and Europe, with a string of awards including an IndieGogo Best Crowdfunded Campaign and Broadcast magazine’s Best Use New Media for an interactive-reality TV programme, Global Emissions.
For more information, please contact Jenny Jardine, Contented’s new assistant organiser ASAP: [email protected] or call 0800 310 1093.
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