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In 1890, William James wrote that “a man’s Self is the sum total of all that he can call his, not only his body and his psychic powers, but his clothes, his friends, his wife and children, his ancestors, his reputation and works, his lands and yacht and bank account…”. Now I don’t have any children or a yacht (or even much of a reputation), but I am a sucker (and an advertising agent's dream) for the idea that my possessions are linked with my identity.