The Key to Unsafe Thinking

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Safe thinking is everywhere. There’s just one problem: safe thinking invariably makes us more likely to fail.

Creativity guru and viral video pioneer Jonah Sachs argues that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know.

Sachs draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. 

Please accept our apologies but, due to building works taking place at RSA House, step-free access to our auditorium is currently restricted. Please contact us if you have any access queries, and we will do our best to accommodate your needs. And don't forget you can watch the event live online via our Facebook Channel.