Fellow Event: Purpose - the future of business or just empty virtue-signalling?

Talk of Purpose is now awash in Boardrooms. But, is it simply talk and nothing less? CSR dressed up in a new, trendy name? Doing the minimum, but saying the maximum, to signal ethical behaviour? Or is it, as people as varied as Larry Fink, CEO of Blackrock and Paul Polman, departing CEO of Unilever, believe, the new and necessary DNA for modern businesses? Can it combine commercial success with positive societal impact?

This event examines these issues via short presentations and an interactive debate.

We have two guest speakers who will share their experience of building brands with Purpose at their core:

David Hieatt is the founder of Howies, Hiut Denim and The Do Lectures is an expert on fashion, retail, sustainability and branding and has written a book called “Do Purpose” subtitled “Why brands with a Purpose do better and matter more”.

Simon Coley is the creative brain behind New Zealand’s fastest growing company; Powershop and the All Good brand of ethical and organic products including Karma Cola. Simon cut his teeth working as a designer and creative director for organisations ranging from Greenpeace to The Economist and has worked as a designer, creative director and marketing specialist around the globe.
The session is facilitated by Jeff Macdonald and Paul Twivy, RSA Fellows and Purpose Specialists.

The event is free with complimentary drinks and breakfast.
Book your ticket on Eventbrite and read more on the subject in Jeff's blog here.

Location: Rawthmells (Dr Cross Room)
Date and time: Tuesday 21st May, 8.30-10am